Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Dan Fleetwood will be speaking at IIeX North America 2019…

QuestionPro Communities: What is it? QuestionPro Communities provides a platform that allows companies to create engaged customer communities, collect real-time customer insights and impact customer experience. Offering both qualitative and quantitative functionality, QuestionPro Communities helps…

From the perspective of administering a market research project, we mostly see respondents and online community members as profiles and response numbers to the various projects we run. But who are these people, really? Let’s…

A market research community panel consists of members recruited by you, or your company, to provide insights and contribute via an online platform on an ongoing basis.  This group of members tends to have similar backgrounds,…