From the perspective of administering a market research project, we mostly see respondents and online community members as profiles and response numbers to the various projects we run. But who are these people, really? Let’s…

A market research community panel consists of members recruited by you, or your company, to provide insights and contribute via an online platform on an ongoing basis.  This group of members tends to have similar backgrounds,…

Market research by definition is used to gather data on your current and prospective consumers that you want to target.  When deciding to conduct a market research project. It is typically best practice (if you…