Brief Product Concept Test Survey Template

Brief Concept Test Survey Template is a short questionnaire which consists of 10+ questions related to product testing. Every product before it is actually introduced in the market is an unproven idea. To convert the idea into reality, it is important that the product is accepted in the market. But before that, it is important for organizations or businesses to know if there is a demand in the market for a particular product or not. Once that clarity is obtained a survey can be deployed with specific questions that can help collect relevant information and reaction from a specific set of audience.

This survey is a new product concept that is described as follows:

Below are a list of features that are part of the product. How important is each feature to you?
Not At All Important
2 3 4 5
Extremely Important
Feature 1
Feature 2
Feature 3
Feature 3
Feature 4
Whether or not you know about [Product], how favorable is your overall reaction?
Very good
What is it that you like most about [Product]? Please enter as many items as you wish.
What do you like least about [Product]?
Based on the product description, how interested would you be in buying this new [Product] if it were within your budget? Please check one.
Not at all interested
Not very interested
Not sure
Somewhat interested
Extremely interested
About what would you expect to pay for a new [Product]?
How often do you use [Product Category]?
Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year or less
Do not use
Thank you for your feedback.

Why conduct Brief Product Concept Test Survey?

  • Product concept testing helps an organization or business reshape and refine ideas, such that they have greater potential for a successful product launch and for market acceptance and absorption of the newly introduced products.
  • By gathering real market research insights from potential consumers, into potential product ideas to deliver a better product, product concept test can also help an organization or business prioritize.
  • Product concept test has the ability to improve a product. But sometimes marketers or product developers overlook the power of concept tests and fail to recognize its importance. In such cases, there are chances that a product may not be able to make that impact in the market.
  • However, this situation can be avoided. QuestionPro’s brief product concept test survey enables an organization or business to collect an insightful market research and create a report. The questions placed in this form help in identifying the differentiating characteristic of a product and if the audience has any suggestions or opinions about adding or deleting any feature. Through this survey organizations or businesses can develop and optimize effective market positioning.

Best Uses of Product Concept Test Survey

Best uses of Product Concept Test Survey are as follows:

  • One of the reasons to deploy this survey is to gain insights on how interested will the market be in the product. The responses will determine the further course of action whether to revise the product to improve its appeal or not.
  • Product concept test survey can be considered as one of the key contributors to help organizations or businesses to grow by minimizing their risk, by bringing in products that will be well accepted by the market.

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