Comparative Retail Store Evaluation Survey Template

Battery of questions focusing on merchandise quality, value, layout, convenience. Comparisons across 6 retailers.

Considering the following stores, which store:
K-Mart JC Penney Sears Target Mervyns Other
consistently provides the best value for your money?
is most likely to have what you want in stock?
has the best advertised sales and specials?
has the best quality merchandise?
maintains the best everyday price for most merchandise?
have the lowest prices overall?
provides the least value for your money?
have the highest prices overall?
has the poorest quality merchandise?
has the most convenient store layout for shopping?
has the widest selection of national brand merchandise?
offers the lowest everyday prices on household essentials such as cleaning supplies, paper goods, and health and beauty aids?
has the best cafeteria?

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