Corporate Marketing Evaluation Survey Template

Corporate Marketing Evaluation Survey Template by QuestionPro is designed to evaluate the outward appearance of an organization or a brand. This sample survey template consists of 30+ questions that help an organization or brand evaluate everything from their mission statement to their advertising implementation. Corporate marketing is a means by which organizations can attract new customers. By deploying this questionnaire to respondents, organizations will be able to assess what kind of approach in terms of advertising or messaging will appeal to them.



   
In considering the overall direction of the company's marketing effort, how would you rate:
Excellent Very Good Good Fair Poor
The company's vision and direction.
The overall company operations today, compared with a year ago?
The financial strength of the company?
The efficiency of workflow in the company?
Is the company skill in marketing products?
The ability to develop strong consumer promotions?
The regular introduction of new products?
The introduction of new, innovative packaging?
The company's focus on improving customer satisfaction?
The quality of relationships with distributors?
Is the company effectiveness with retailers?
The quality of the promotional activites?
The quality of the sales support materials?
 
   
Doing Business With The Company
Strongly Agree Agree Neutral Disagree Strongly Disagree
Company leadership is fully committed to the long-term success of their sales partners.
Top management responds adequately to needs in the marketplace.
Top management strengthens the company's competitive position.
Company leadership can be trusted to do what they say they will do.
Company leadership is committed to supporting and work with the sales team.
The company and the sales team are unified, moving in one direction together.
The company and the sales team share a positive, winning attitude.
There are effective communications between the promotion agency and the company.
The promotion agency listens to and understands the sales team's needs.
The company's marketing is aligned in support of the sales network.
There is effective communications between the company's marketing group and the sales teams in the field.
The marketing group listens to and understands sales teams' needs.
Employees understand the company's vision and values.
 
   
How effective would you judge...
Very Effective Effective Neutral Ineffective Very Ineffective
The strategic direction of (Brand).
The marketing plans for (Brand).
The company's investment in brand marketing this year.
The company's plan for media advertising.
The advertising creative executions.
The (Brand Slogan) advertising for (Product).
The company's planned channel support.
 
   
 
In evaluating the (Company's) competitive position, we are:
 
aggressively pursuing market leadership.
 
flexible in meeting customer's needs.
 
reactive, following major competitors' actions.
 
less effective than other competitors.
 

Why Conduct Corporate Marketing Evaluation Survey?

Corporate marketing if done right can yield desired results for an organization, however, if a campaign doesn’t perform well, chances are it falls flat on its face and will incur expenditure to an organization without giving any appropriate results.

  • While there are more aggressive forms of corporate marketing, there are subtle forms too, that seem to do the job for most organizations, corporate newsletter, emails, sales coupon, contests and events to name a few.
  • QuestionPro’s Corporate Marketing Evaluation Survey precisely has questions that concentrate on vision and direction of a company, overall company operations, workflow within the organization, company leadership, effective communication, sales team needs to name a few.
  • These questions help understand the corporate strategies better. This sample survey template can be deployed to a target group that will be able to justify answering these questions. This questionnaire is editable and is customized.

Best Uses of Corporate Marketing Evaluation Survey?

Here are some of the best uses of Corporate Marketing Evaluation Survey:

  • Corporate Marketing helps improve and enhance brand awareness thus educating customers and prospects about the product benefits. By deploying this survey a brand or an organization can achieve this objective.
  • Marketing performance measurement should ideally be a logical extension of the planning and budgeting exercise. Questions in this survey template are asked to assess and evaluate related strategies.
  • The goals that an organization has set should be measurable. This survey template helps measure and evaluate such marketing goals.

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