Marketing Concept Test Survey Template

Product satisfaction survey template allows organizations to better understand their product and help them measure customer satisfaction and usage. It also helps them discover ways to improve the entire customer experience with respect to the product. This questionnaire consists of questions that can be customized to suit the need of a researcher. This sample survey template by QuestionPro enables organizations and business focus on measuring customer loyalty by answering simple questions related to what they think about the product and if they are willing to recommend it to their family and friends.



   
 
Please read the following description of a new product concept called [Concept Name].

Concept Description:
[INSERT PRODUCT CONCEPT DESCRIPTION HERE]
 
   
Please tell us how the described product would rate on the following attributes.
1
Not At All Descriptive
2
3 4 5
Very Descriptive
High quality
Expensive
A brand I can trust
Well built
A good value
 
   
 
Overall, what is your reaction to the described product?
 
Poor
 
Fair
 
Good
 
Very Good
 
Excellent
 
   
 
What other brands of [Product Category] have you used? (Check all that apply.
 
Brand A
 
Brand B
 
Brand C
 
I haven't used [Product], but I'm familiar with it.
 
I know nothing about [Product].

 
   
 
What is it that you like about [Product]? Please enter as many items as you wish.
   
 
   
 
What do you like least about [Product]?
   
 
   
 
What would be your main reason for buying the product?
   
 
   
 
Overall, how interested are you in buying this product if it were available? Please check one.
 
Not at all Interested
 
Not Very Interested
 
Neither Interested nor Uninterested
 
Somewhat Interested
 
Very Interested
 
   
 
Which of the following best describes your need for this product?
 
I really need this product because nothing else can solve this problem.
 
This is a minor improvement over what I currently use.
 
It looks okay but is about the same as what I'm doing now.
 
My current product would serve me better.
 
You've got to be kidding. Why would I need this product?
 
   
 
Based on the description, what price would you expect to pay for the product?
   
 
   
 
Assuming the new product is priced comparably to other major brands, would you say it is a...
 
Very poor value
 
Somewhat poor value
 
Average value
 
Fairly good value
 
Very good value
 
   
 
In what ways does the described product appear to be superior to other [Product Category] brands?
   
 
   
 
Overall, what would be your most important factors in choosing a [Product Category]? Please check three.


 
Value
 
Best performance
 
Good repair/Warranty service
 
Recognized brand name
 
High quality
 
Shopping convenience
 
Easy/fast service
 
Discount
 
Good sales representative/dealer/owner
 
Broad selection of products
 
Do not know
 
Other
 

 
   
 
Other than the product itself, which of the following would most influence you when deciding to buy a [Product]?
 
Commentary on the Internet/Web site
 
Word-of-mouth
 
Sales/service representative
 
Industry publications
 
Advertising
 
Trade shows/events
 
Guarantee/warranty offers
 
Other
 
 

Why conduct a Product Satisfaction Survey?

  • Product satisfaction survey helps organizations and businesses understand a trend of customers and know how satisfied they are with the brand.
  • Product satisfaction survey template gathers feedback from customers, if they are happy with the brand they will purchase often from the brand and thus define customer loyalty.
  • Product satisfaction survey gives organizations specific information about positive and negative perceptions, which in turn helps reducing post-launch market risks by creating a successful product line.
  • These real market insights are especially important because of the increased use of social media platforms by people of all age. One negative comment and the entire brand suffers the blow. In situations like these repairing the damage or countering false representations could prove costly.
  • A product satisfaction survey can help brands and organizations in such situations by promptly collecting consumer opinion on products and analyze if any consumer is unsatisfied and take necessary actions.

Best Uses of Product Satisfaction Survey

A product satisfaction survey might be of no use unless it helps collect insightful statistical data that can be analyzed. The first step to developing a meaningful online survey is to establish the goals it intends to achieve. Here are some of the best uses of product satisfaction survey:

  • A product satisfaction questionnaire can collect feedback from clients or customers and this feedback can help make the product better.
  • An organization can avoid bad experiences with customers by deploying this sample questionnaire, by gaining first-hand knowledge about what the customers like or dislike about the product. Both organization and customers could benefit from this survey.
  • Customer experience can be recorded in black n white. By deploying this survey customer can be transparent in expressing their opinions and suggestions.
  • Product satisfaction survey can also help an organization measure customer loyalty. Placing one NPS question can help organizations know if customers are going to recommend the brand to their family/friends/colleagues.

New Product/Concept Testing Surveys

Conjoint Analysis Survey Template

8 questions

Conjoint Analysis Survey Template is one of the widely used survey templates. This sample survey template measures preferences for retirement housing and to learn from the various options (apartment type) provided to the survey takers as to which option will be best suited to them. This survey template most likely should be sent to people nearing the retirement age to understand their preferences regarding the living facilities they would want to avail upon retirement if they want to move into such retirement homes.

New Product/Concept Testing Surveys

Consumer Product Registration Survey Template

45 questions

Consumer Product Registration Survey template has questions regarding product registration, product information, purchasing habit, demographic questions etc. In this age of technology and sophisticated gadgets, there is a boom in consumers purchasing goods online. However, the charm of brick and mortar store still pleases a good percentage of the crowd. By deploying consumer product registration survey to the targeted audience, researchers can understand the preferences and purchasing habits of consumers. By asking key demographic questions, researchers can know reasons for purchasing a product and for whom was the product purchased.

New Product/Concept Testing Surveys

Sales Training Meeting Satisfaction Survey Template

13 questions

Sale Training Meeting Satisfaction Survey Template is designed to obtain feedback from participants engaging in sales trainings. This survey template can be sent to attendees of sales training with the objective of getting valuable feedback about the training session, what they found most useful and if it will help them improve their overall sales skills to generate more revenue. In this survey, there are a number of relevant questions regarding training material, skill-set covered during the training, questions related to giving feedback on the training sessions that were attended by the participants and similar questions. This is a short survey but can be customized to suit the needs of a researcher.