Online Retailer Evaluation Survey Template

Online retailer evaluation survey template helps your capture critical customer feedback on your online retail market place. The online retail market in the US alone is set to cross $500 Billion in 2018. This is also a time period when more and more online businesses are understanding the importance of conducting insightful online retailer evaluation surveys to keep accurate tabs on customer opinion, their needs and expectations. This sample survey is designed to help you capture important information on how your customers perceive your online retail brand, how satisfied they are and whether they are willing to recommend your brand to others. You can use this questionnaire as a survey example, make edits and send your survey, or you can directly pick and send this ready-made questionnaire template.

Not ImportantVery Important
Not SatisfiedVery Satisfied
Customer Service 
Product Packaging
Delivery Time 
Considering your complete experience with our company, how likely would you be to recommend (ONLINE RETAILER) to a friend or colleague?
«Very UnlikelyVery Likely»
Thinking about your experience with , please indicate your opinions about the following statements:
Strongly agree     Agree     Neutral     Disagree     Strongly disagree     Not sure
I prefer making a purchase from this (ONLINE RETAILER) over using local offices, malls or stores.
I prefer this (ONLINE RETAILER) over other home shopping services (i.e., catalogs, "1-800" services or television).
This (ONLINE RETAILER) doesn't just sell products or services--it entertains me.
I received special rewards and discounts from doing business with this (ONLINE RETAILER).
I say positive things about this (ONLINE RETAILER) to other people.
I consider this (ONLINE RETAILER) to be my first choice when I need products or services of this type.
The "look" of (ONLINE RETAILER)'s website is appealing to me.
I really like doing business with (ONLINE RETAILER).
I intend to continue to visit (ONLINE RETAILER)'s website in the future.
I intend to purchase from (ONLINE RETAILER) in the future.
(ONLINE RETAILER) is one of the first places I intend to look when I need the type of merchandise or services it provides.
It would require a lot of time and effort on my part, to set up an account with another Internet retailer.
It would take a lot of time and energy to look for another Internet retailer for this type of product.
The products and/or services I purchased from (ONLINE RETAILER) were a good value.
I enjoy doing business with (ONLINE RETAILER).
Please tell us how we can serve you better in future?

Why conduct a Online Retailer Evaluation Survey?

Online retail businesses have changed the way people purchase retail merchandise. However, the same platform, the Internet, which has allowed people to sell, has also allowed people to share, recommend and provide feedback at a Global scale.

What does this mean for your business?

This means that your customers alone can make or break your retail business. Online retailers are increasingly customer-centric. Organizations like Amazon, spend billions of dollars each year, not to just make profits, but to get real customer loyalty. Because they understand how important it is to cultivate real customer loyalty in a market that is consistently reshaping itself with new businesses emerging as strong competitors.

This online retailer evaluation questionnaire covers some of the most in insightful and eye-opening research questions that every online retail business should ask their customers:

  1. This sample survey asks customers a series of questions to understand “why” they prefer your business over other competitors - within and outside your immediate scope of competition.
  2. This survey tries to understand the influence of rewards and loyalty programs.
  3. Whether your customer truly recommend your brand to other businesses using the world renowned Net Promoter Score (NPS) survey question.
  4. The aesthetic appeal that comes from the look and feel of your online retail market place - which in this case is your website.
  5. This survey template captures critical future purchase pattern, habit and intention to give you real insights on your customer retention in the foreseeable future.
  6. It capture details on possible discomforts or challenges that your customers may face while doing business with you.

Best Uses of Online Retailer Evaluation Survey

  • After observing purchasing patterns and habits, you can make changes accordingly in your online retail business to enhance customer satisfaction and loyalty.
  • Introduce new reward and loyalty programs for improved customer engagement.
  • Improve retail services in comparison to the others in the market by including questions for competitive analysis.
  • Keep making changes in the aesthetics of your online retail business in accordance to customer feedback.

Website Surveys

Evaluation of Potential for E-Commerce Services Survey

17 questions

E-commerce has evolved to be one of the most preferred mediums for shopping. An evaluation of potential for e-commerce services can be done using a survey template about the e-commerce website and the services offered. This sample survey can also help you with competitor analysis of the quality of the website, reason for visiting the website, ease of navigation, any problems in downloading files on the website etc. By customizing this survey example, you can get customer ratings for website attractiveness, efforts put by them to find your website, website content and visual appearance, challenges for operating the website are integral to make improvements on the website. It contains questions which can be instrumental in deciding points of website enhancements.

Website Surveys

Digital Marketing Activities Survey Template

18 questions

An organization’s website plays an integral role in all the digital marketing activities. This survey template offers questions that can help you in acknowledging the need for a website to purchasing a domain name to developing web hosting services, this sample survey questionnaire contains questions to collect answer from respondents about these aspects. As technology progresses, digital marketing activities have gained momentum and are largely responsible for driving small and large scale businesses. All the key stakeholders of an organization are now interested in designing effective digital marketing strategies because an appropriately designed digital marketing strategy can not only improve your website signups but also lead to a boost in sales. After getting inputs for these sample questions about the role of respondent in website services of their company, questions about company budget for web-related activities, information about website domain and online purchase of website services can be asked.

Website Surveys

Web Customer Service Evaluation Survey Template

18 questions

Maintaining online presence requires a remarkable amount of effort to keep website visitors satisfied and customer service is an integral factor that contributes extensively towards customer satisfaction and loyalty. With the progress made in the technological mediums, customers expect real-time solutions to all the small and large problems they face with your products and services. Your company website is the first medium they approach to obtain a solution to their complaints. There is a constant increase in online sales which is an indication that there will be a need for consistent web customer service. With this sample survey template, you can gain insights about how to improve web customer service, understand customer experiences and make enhancements on the basis of the observations. This survey example can be customized according to the detail of information you require from your customers about the offered services.