Website Evaluation Survey Template

Website evaluation survey template offers questions to gain feedback about a website update or a brand new website. The best way to improve your website is to ask the right questions to the right people, i.e. your target market. Customer suggestions and feedback often form the core of any business and when your business revolves around customer suggestions, it is important to conduct surveys regularly. Reaching out to customers using this survey example will allow you to understand customer preferences and improve your website in this process.
Sending out this sample questionnaire can be a humbling experience for all the designers, developers and marketers involved in the website development process. Various open-ended and closed-ended survey questions are included in this template that can be instrumental in giving the customers a voice and to be critical of the website. Google Analytics and other website analysis tools can tell you the number of people converting into loyal buyers from the website but sending out this survey and directly communicating with customers can be effective for you to understand “why” or “why not” the prospects are converting to buyers.


 
 
How often do you visit our site?
 
Every day
 
Several times a week
 
About once a week
 
Several times a month
 
About once a month
 
Less than once a month
 
This is my first visit here
 
How likely are you to:
Very Likely   Somewhat Likely  Somewhat Unlikely  Not At All Likely
Return to this Web site?
Recommend this Web site?
 
 
What features had influenced your decision to continue using this website?
   
 
 
What is it about this site that you would most like to see improved?
   
 
 
What changes or additional features would you suggest for this website?
   
 
 
In a typical week, how many hours do you spend working on this website?
 
0 to 1
 
1 to 2
 
2 to 4
 
4 to 10
 
More than 10
 
 
How did you first hear about this site?
 
Search engine
 
Another web site
 
Newspaper/magazine article
 
Friend or business associate
 
Advertisement
 
Don't know/don't remember
 
Other
 
 
 
Thank you for taking the time to give us your feedback.

Why conduct a Website Evaluation Survey?

There are four main aspects that can be addressed by conducting a website evaluation survey-

  • Input about overall satisfaction with the website: A tremendous amount of work goes into creating a website. Gain feedback about whether or not the customers like your website and what are the aspects that they found informational and helpful.
  • Insights about a particular section of the website: Understand which sections keep the customers glued to your website. Inputs received on these points can be a source of internal benchmarking for year-on-year growth of the website.
  • Factors the motivate visitors to keep visiting your website: Questions can include an aspect of the website such as scrolling, content, hero image etc. Questions about each of these factors can be individually asked to understand customer preferences and expectation. By analyzing these feedback points, you can create a list of action items which can be influential in improving the quality of your website.
  • Competitor analysis of your website: Website evaluation questionnaire template can be implemented to benchmark competitors and best practices in the industry. Visitors are a source of infinite new and creative ideas for website improvement. A survey conducted for website evaluation can include questions about how you can enhance website operations in comparison to your direct and indirect competitors.

Best Uses of Website Evaluation Survey

  • The best use of website evaluation survey is that it can be a platform to understand whether customers think your content is accurate and do they feel the objective of the website is clear or not.
  • Also, review the target audience of your website. Is your website created for the intended target audience or does it need modification to be qualified for the target market?
  • A website has a pool of content but do customers rely on your content to make a decision or form an opinion about a subject? - Ask them the right questions to understand the reliability quotient of your website.
  • By sending out a website evaluation survey, you can also understand customer feedback about what is your unique selling point to make sure you take advantage of this USP to have an edge over the competition.

Website Surveys

Evaluation of Potential for E-Commerce Services Survey

17 questions

E-commerce has evolved to be one of the most preferred mediums for shopping. An evaluation of potential for e-commerce services can be done using a survey template about the e-commerce website and the services offered. This sample survey can also help you with competitor analysis of the quality of the website, reason for visiting the website, ease of navigation, any problems in downloading files on the website etc. By customizing this survey example, you can get customer ratings for website attractiveness, efforts put by them to find your website, website content and visual appearance, challenges for operating the website are integral to make improvements on the website. It contains questions which can be instrumental in deciding points of website enhancements.

Website Surveys

Digital Marketing Activities Survey Template

18 questions

An organization’s website plays an integral role in all the digital marketing activities. This survey template offers questions that can help you in acknowledging the need for a website to purchasing a domain name to developing web hosting services, this sample survey questionnaire contains questions to collect answer from respondents about these aspects. As technology progresses, digital marketing activities have gained momentum and are largely responsible for driving small and large scale businesses. All the key stakeholders of an organization are now interested in designing effective digital marketing strategies because an appropriately designed digital marketing strategy can not only improve your website signups but also lead to a boost in sales. After getting inputs for these sample questions about the role of respondent in website services of their company, questions about company budget for web-related activities, information about website domain and online purchase of website services can be asked.

Website Surveys

Web Customer Service Evaluation Survey Template

18 questions

Maintaining online presence requires a remarkable amount of effort to keep website visitors satisfied and customer service is an integral factor that contributes extensively towards customer satisfaction and loyalty. With the progress made in the technological mediums, customers expect real-time solutions to all the small and large problems they face with your products and services. Your company website is the first medium they approach to obtain a solution to their complaints. There is a constant increase in online sales which is an indication that there will be a need for consistent web customer service. With this sample survey template, you can gain insights about how to improve web customer service, understand customer experiences and make enhancements on the basis of the observations. This survey example can be customized according to the detail of information you require from your customers about the offered services.