Website Visitor Profile Survey Template

Every website visitor is important for the business. Satisfying each of these visitors should be the primary goal of an organization. This survey template offers customizable questions that can be helpful in obtaining insights about the use of website, current hardware and software specifications, visitor demographic information and other details regarding the website visitor. This sample questionnaire also includes questions to gain information about the frequency of customer visits on the website, whether they are first-time visitors and reason for visiting the website.



   
 
Is this the first time you have visited our site?
 
Yes
 
No
 
Not sure
 
   
 
What is your zip code?
   
 
   
 
Please tell us about yourself.
   
 
Are you
 
Female
 
Male
   
 
What is your age?
   
 
   
 
Which Web browser do you use?
 
Netscape 4.0 or more
 
Nescape 3.0 or less
 
Internet Explorer 4.0 or more
 
Internet Explorer 3.0 or less
 
AOL
 
Don't know
 
Other
 
 
   
 
What is your modem access speed to the Internet?
 
33.6 or less
 
56K
 
Cable/ISDN
 
DSL
 
T1
 
Don't know
 
Other
 
 
   
 
How often do you visit our site?
 
Daily
 
3 or 4 times a week
 
Once a week
 
2-3 times a month
 
Monthly
 
Less than monthly
 
Not sure
 
Other
 
 
   
 
Why did you visit our site today?
 
Looking for general information
 
Searching for specific content information
 
Entertainment
 
Trying to buy something
 
To find a link to something
 
Software
 
Product or service support
 
Find contact or company information
 
Other
 
 
   
 
Thank you for your feedback.
 

Why conduct a Website Visitor Profile Survey?

It is crucial to know the type of visitors that visit your website most frequently. By doing so, you get insights into buyer persona for your products/service, which makes it easy for you to conduct marketing activities effectively.

  • Ask questions about the web browser they use or what is their modem access speed to the Internet to understand the hardware and software specifications of the visitors.
  • Include demographic questions about customer zip code, gender or age that can help you understand the demographics of all your visitors for better targeting.
  • Incorporate other questions about whether it is their first visit on your website or how often do they visit your website or reason for visiting your website - you can filter new visitors, frequently visiting customers and reasons for visiting your website.

Best Uses of Website Visitor Profile Survey

  • Filtering the customers on the basis of frequency of visits and understanding the reason for their visit.
  • On obtaining customer demographic information, you can analyze which regions do the most frequently visiting customers belong to and develop marketing activities to target those regions better.
  • By analyzing the answers received for the question: “Why did you visit our site today?”, you can understand the circumstances under which customers visit your website and work towards improving the website according to these answers to perform better.

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